Better know who you are.
The New York Times just issued an internal memo where they explained their brand and purpose to everybody in the organization.
...we are a news company, not a newspaper company. We are committed to offering our consumers our content wherever and whenever they want it and even in ways they may not have envisioned – in print or online – wired or mobile – in text, graphics, audio, video or even live events.Because of our high-quality journalism, we have very powerful and trusted brands that attract educated, affluent and influential audiences. These audiences are a true competitive advantage as we move into an increasingly digital world.
Some might think that its coming too late in the game.
I think that most brands/companies/people spend years before they even get close to defining who they are.
Advantage The New York Times.
