Creative director and writer. A little bit obsessive and dyslexic. I love ideas, conversations, agency culture, digital future, running and reading. I believe in the social atom, architectural branding and the comic as an art form.
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www.twitter.com/inakiescudero
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visit http://idealogia.blogspot.com/
One of the greatest, if not the greatest benefit of working as a creative in advertising is to work with very talented creative people.
Over the next two months, PSFK will be hosting Redscout’s SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.
Four episodes will launch every 2 weeks, and the fifth and final episode in January.
These are the first two episodes:
the participants include:
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true empathy comes not from forcing people all to be the same, but from helping people to appreciate their differences.
simplicity and minimalism are not equivalent, though they’re often conflated. Minimalism is a child of simplicity, but simplicity has other children too, the most versatile being organic or natural simplicity. Nature is more complex than anything humans could imagine, but nature is precisely as complex as it needs to be and not one bit more, which makes it simple. As Einstein said, “Make things as simple as can be—but not simpler.”
In architecture, the basic trait is matter and the basic need is shelter. Online, the basic trait is interaction and the basic need is connection. The homogeneity of modern architecture has to do with aesthetics. The homogeneity of the web has to do with behavior.
the minimalist sculptor Donald Judd said, “If you imitate a person you admire, the best you can possibly hope for is to become a bad imitation of the person you admire. What you need to do instead is to locate the same level of inventiveness as the person you admire, and apply it to a new domain.
Each project should be based on a universally understandable idea, each project should be executed as simply as possible, and that each project should possess an element of play, nostalgia, or beauty to humanize it and bring it to life.
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For those of you who are not familiar with American Football; Last sunday there was a great game between the New England Patriots and the Indianapolis Colts. The game was intense, exciting and it was decided in the last 2 minutes, when New England decided to do take a risk. The risk didn't pay out and they ended up losing the game.
Obviously the Head coach has been ripped and ridiculed, caricatured, called a fool and even accused of falling asleep on the job. Bill Belichick could have avoided all this by just doing what the majority thinks was the easy thing to do: PUNT. Punting (for the purpose of this argument) is when you kick the ball as far as possible of your goal, therefore making it harder for the opponent to score. An easy play made thousand of times during a football season. Bill could have done that and today he would be having a nice week. The Wall Street Journal argues that:His decision went against the natural instincts of all human beings when they're forced to make high-stakes decisions. In a recent study, researchers from Duke and UCLA found that when faced with a decision involving risk, people have an overwhelming tendency to make the supposedly safe choice—to err on the side of caution—even though doing so may lead to worse results.
Why do people embrace caution? "It's because of the regret that people face when they take an action and it doesn't turn out well for them," says Bruce Carlin of UCLA's Anderson School of Management, who worked on the study.
I think that making decisions is a complex mental process for human beings.
Instincts play a big role in our decision making process. The way anthropologists look at our brain is as a machine built in layers upon layers of evolution learning. Those learnings transfer from generation to generation are part of our DNA, and they are things we know instinctively. The safe choice or to err on caution, is an evolutionary treat, but taking risks is also part of our evolutionary behavior, that has enable the human race to reach unthinkable marks. Risky decisions are never popular and you will probably be a hero tomorrow when you err on caution. I personally agree with @jeffdachis: there are so many people punting already that perhaps we should just go for it.Update: A great post by 99% about the 40-30-30 rule. Why risk is worth it.
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For a while now, we have talked and talked about integration.
Integration as in many agencies working together to deliver an integrated marketing idea/plan that works across targets (General Market, Hispanic, AA), across mediums (TV, Print, OOH) and specialities (Digital, Branding) Integrated is a great idea... so logically conceived that it should be called a great idealism. I came across this post "the benefit of having one agency" on lunarboy where it shares a blueprint of the marketing process. Integration means that the idea created is done with the collaboration and integration of all the different agencies. If you work in advertising, you know that the idea creation step is probably the most complex of them all.
Because the reality looks more like the red "pill", integration is a long and chaotic process where the lead agency (or the one where the client has most of its marketing money invested) mandates and imposes ideas.
I rather take the blue "pill".Comments [2]
How To Be A Good Client:
1. Emancipate your agency from fear.~David Ogilvy in Confessions of an Advertising Man
via twitter.com/jontyfisher and www.brandingstrategyinsider.com
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This fascinating talk by Lance Weller about Story Architecture was part of Power to The Pixel and also featured in jawbonetv.com on its article "participatory storytelling".
There is a kind of peaking into the future feeling you get whenyou listen to his engaging talk:
“In my work, people spend 30% of the time playing and 70% socialising. We should be facilitating that social experience,” says Lance Weiler.
Noting that, as with conventional gaming, the audience for projects such as his recent cinema/alternate reality mashup Head Trauma, divides into groups with varying levels of commitment, Weiler called on artists to reach out to their dedicated fans in order to help draw in ‘spectators’ and ‘casual users’.
“It’s about the connections between people,” he says. “It’s about how you harness the hardcore users and engage with them.”
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If this is a social party where conversations flow daily in our virtual get togethers, there are a handful of conversations I don't want to miss; @michaelsurtees about agile design, @Schwartzie14 and inspiring creativity, the insatiable curiosity of @hazeliz, BBHlabs and @mikearauz sharing strategic wisdom, the sense of humor of @andybons, the passion for good of @ARKfoodie and @workforfood or the always interesting and entertaining @brainpicker.
Just a name a few of the people I listen who always add something new to my day.
One of those "I could hear them talk for hours" is Dustin Curtis
His blog in unconventional, his twits provocative and his posterous entertaining.
He recently posted a quote that I interpret to be about "making things happen"
"Do not let your fire go out, spark by irreplaceable spark, in the hopeless swamps of the approximate, the not-quite, the not-yet, the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved, but have never been able to reach. Check your road and the nature of your battle. The world you desired can be won. It exists, it is real, it is possible, it is yours."
AYN RAND
In turn lauraarcher answer with quote in the comments of his post:
"And I shambled after them as I have been doing all my life after people who interest me, because the only people for me are the mad ones, mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn burn burn like fabulous roman candles exploding like spiders across the stars..." -
Jack Kerouac
I really like when people engaged in constructive and passionate conversations, and the topic of inspiration to complete anbd execute your ideas is as relevant as it has ever been.
certain word inspired us, they influence and mnotivate our actions, and we carry them close to us forever;
Which quote would you choose?
What inspires you to get things done?
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One Minute Soundsculpture from Daniel Franke on Vimeo.
I have no idea of how they did this. I know I like it.Comments [0]
Man, I love these two spots,
Maybe because they know what guys are really thinking, but Fallon created the ultimate male spots. Well over a decade old, they are timeless. I always want to share these spots with my creative team as reference of brilliant copywriting and I had tried to look for them on youtube several times with no luck. Now, thanks to lovecreative I can share them with you to.Comments [0]
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